Utopia under digital emotions: how can parasocial relationship be healthy?

Abstract

In the digital age, parasocial relationships—one-sided emotional connections formed with virtual entities such as idols or game characters—have emerged as a significant sociocultural phenomenon. This study explores how such relationships can develop healthily by examining their manifestations in virtual idols and B-girl games (e.g., romance simulation games). Through in-depth interviews (N=22) and participant observation in virtual idol communities and popular B-girl games, the research analyzes gender dynamics, capitalist influences, and emotional dependencies inherent in these interactions. Findings reveal that parasocial relationships fulfill psychological needs for companionship, identity projection, and escapism, particularly among younger generations. However, risks include over-reliance on virtual interactions, blurred boundaries between economic consumption and intimacy, and potential detachment from real-world relationships. The study emphasizes the necessity of fostering self-awareness, moderating engagement, and implementing platform regulations to balance virtual and real-life social experiences. By advocating for ethical design, cultural inclusivity, and societal guidance, this research proposes pathways to ensure parasocial relationships enhance, rather than hinder, emotional well-being in an increasingly digitized world.